Akitoi
Feb - May 2014
As a contractor, I designed the characters and background for Akitoi, an educative tv series for children. The series was produced by Postdata and broadcasted in EcuadorTV by mid-2014.
The problem
Character design with local flavor
In Ecuador, children under 6-years old don't have access to educative content on free-to-air television. Because of this, the public broadcast station promotes content creation among national producers. Most of them are from the highlands, therefore their content reflects the culture of that region. This is why the main goal for the characters' design was to represent the identity of Ecuador's coast.
Project overview
Animation requires quickness
- I was chosen as an illustrator after a selection process, including proofs of concepts.
- During the first 2 weeks, I accomplished the drafts and concept exploration. This step was reviewed with the executive producer and the director.
- In the following 6 weeks, I illustrated the assets and delivered them as they come. This way, I often could see the assets animated, a day after.
- I worked remotely mostly, but I also had daily calls with the producers. As a result, I could make quick turn arounds when needed.
Outcomes
All Assets ready
After 2 months of work, I delivered more than 400 assets, including characters' views, facial expressions, props, and backgrounds. Because of the workflow, most assets were already on production.